Lead magnets are valuable offers that attract the right people, capture their contact information, and lead them to purchase. Concurrently, you get to see who the real prospects are!   Core Magnet Principles   Strong magnets:   Offer specific value...

For professional service companies like Edemco, a team of six, including three sales reps, the decision to implement a CRM wasn’t taken lightly, said Edith Demona, Edemco’s owner.  Edemco’s team felt growing pains as it managed client service, marketing, and sales. ...

Your personal touch is the reason buyers buy from you. As a seller of goods or services, connecting personally with your buyer builds the relationship needed to increase sales conversions.   Personal Touch Obstacles   Hurdles that reduce personalized...