There are many reasons why businesses choose not to get a CRM including: Cost. We are too unique for a cookie cutter. They are too limited so we use spreadsheets. I know who my leads are. Loss of personal touch. It’s true - not every business needs a CRM so who needs...

In professional services, every lead is precious, as significant personal time is spent building relationships and trust. Selling services is different than selling soap and your time is spread across marketing, sales, and service delivery.   What happens when...

So, you know your ideal client and your marketing initiatives are working. You generate leads but don’t win the ones you want. What’s missing?   Lead Management   Lead management focuses on building buyer confidence in you and reducing your buyer’s perceived...