What happens when “Marketing and Sales” are not on the same page? As a solopreneur, employer, or the VPs of Marketing or Sales, getting both functions to “speak the same language” is the challenge. For solopreneurs and small business owners, this problem is especially...

Running a seven-person consulting firm sounds manageable on paper. In fact, it often feels like spinning five plates at once—while trying to add a sixth. For many small firm owners, the challenge is not a lack of opportunity, but a lack of time, structure, and...

Is your prospect sniffing around or serious? How can you use your sales funnel to find out?  What is a Sales Funnel? The sales funnel is a core element in sales, whether on paper, in a CRM, or in your brain. Take buyers from first awareness to purchase, and match your...