CRMs – Make It Work for You
When 2 salespeople contacted the same prospect with different offers, Sarah, CEO of Streamline Solutions Inc (SSI), knew she had a problem. SSI offers litigation support services to law firms and employs 15. SSI was growing. Its 5 salespeople used spreadsheets,...
Less Sales Stress, More Conversions
Business owners and sales managers are stressed about sales. It’s natural. We all want to make sales and generate profits. Stress is generated by low conversion rates. When you convert 20% vs 10% of your leads, you are more profitable and have less stress. What are...
Sales: Source of Stress or Driver of Success
Businesses collect so much sales data that salespeople find it difficult to focus. Often, the result is inconsistent follow-up, longer sales cycles, and missed opportunities. Managing sales is complex whether you sell B2B or B2C and are a solopreneur, owner with...
Key Strategies that Lead Your Prospects to Buy
Hilda’s Health (HH) delivers home care for seniors. HH had 3 sales reps and 20 healthcare specialists and received 75% of its leads from lawyers. When Hilda first began, she used spreadsheets and a whiteboard to manage prospects, clients, and staff. Hilda was stressed...
Manage Your Prospect to Close More Sales
What signs tell you that your prospect is serious? Asking the right questions will lead you to answers about your buyer’s intent. Why Buyers Buy from You What criteria do your buyers use before purchasing from you? Sure, your product is good, and you are trustworthy....
What is a Real Prospect
How do you know if a new prospect is real? Here’s the scenario. You meet a prospect who expresses interest. Is that person a blowhard or really interested? Nurturing while qualifying a prospect is an art and a science. Your time is too valuable to waste on blowhards!...
Harry Hectic Finds CRM Heaven
Harry Hectic owns HH Consulting, an engineering firm. 3 years ago, Harry employed 3 salespeople and 4 engineers. Harry had a great reputation but hated making sales. The sales team used sticky notes, spreadsheets, and handwritten lists to manage tasks, prospects, and...
Lead Management: The Power Is In Your Hands
Congratulations! You’ve built a steady stream of incoming leads. How many touches does it take to convert your leads into sales? What steps do you take to convert your leads? The answers depend on what you sell. The Challenge Reaching your leads, multiple times over...
I Hated CRMs Until I Got Religion
There are many reasons to hate a CRM. See “I Used to Hate CRMs” for examples. Whether you are undisciplined and won’t try or you tried a low-priced CRM, received no support from the vendor, and became frustrated, many reasons exist to be scared of CRMs. What if you...
CRM Impacts on Sales
A well-known statement bears repeating – It takes up to 12 touches to close 80% of the sales in the U.S.A. Follow Up is the Differentiator What is the impact of follow up on sales? While the nature of follow up varies across industries based on your sales cycle,...
Bobby’s Socks – Close More Sales with Less Headaches
Bobbys Socks sells children’s clothes online and in its retail store. It donates 5% of each purchase to charity and sends a special gift to each child after each purchase. Spreadsheets Track Everything Bobby used spreadsheets to track sales, donations, and gift...
Sell Based on Your Customer’s Behavior Patterns
What are your customers’ behavior patterns? What customer information do you track and how do you use that data? Customer Behavior Patterns Divide behavior patterns into personal and buying behaviors. Personal ranges from communication methods to interests. Buying...