How do you know if your CRM is a profitable tool or a money pit?
When many business owners hear the word CRM, they think Salesforce, Hubspot or maybe SugarCRM. They also think expensive, and they think the cost of a CRM is unavoidable. We are living in a time when it is necessary for small businesses to use a CRM to manage...
Your CRM is Already Using Artificial Intelligence
We hear big terms like Artificial Intelligence (AI) being used by big CRM companies. They make it sound like AI is a very sophisticated feature that is only available through their expensive CRM platform. For many small businesses, the feature looks awesome, and they...
CRM Emerging Trend: Moving Towards an All-in-One Platform
The CRM has come a long way since the 1970s when it relied on standalone mainframe systems to produce spreadsheets and lists of customers. Forty-plus years later, the CRM continues to evolve and is a necessity for businesses to manage and nurture prospects and...
Position with Precision – Deliver Your Message Using Your CRM (Part Two)
Editor’s Note: We are excited to welcome Reggie Holmes, Enthuse Creative, LLC as a guest blogger in part two of his blog on brand positioning. In part one, Reggie shows us how to define our brand position. As he dives deeper into brand positioning strategies, we need...
Four CRM Trends Emerging in 2021
We are halfway through 2021 and we are seeing many changes in the world of sales and marketing that will change how we sell and market moving forward. One area is in the technology of CRM. It doesn’t matter what industry you are in, the trends in the way we use CRM...
Top 4 Pain Points That Produce Follow Up Fatigue
Over the course of the last 18 months, we have written several articles about Follow Up Fatigue. It is a real issue that plagues business owners and salespeople. Some business owners and salespeople do not even realize that they are exhibiting signs of Follow Up...
4 Ways to Show Value to Your Referral Network
As business owners, we are often told that we need to build a referral network. What is a referral network? Well, it is usually a network of individuals and/or organizations that give referrals. For a business owner, the individuals can be customers, vendors, or...
Why Get a CRM – Here are 3 Great Reasons
What is the main reason a business considers a CRM? It is the same reason a business hires a salesperson or increases marketing efforts. The business wants to increase sales and revenue. This is a great reason; however, it is a reason that needs to be broken down in...
The 5 Best Ways to Use Your CRM
If you search “ways to use a CRM”, the results may be overwhelming. There are many ways you can use a CRM. Some tactics may be specific depending on your industry and whether you are B2B or B2C. Other tactics are more general and good for every user. Whatever the...
Why do I need a CRM?
We are living in the age of instant. Instant coffee. Instant news. Instant shopping. Because we live in an instant age, our prospects and customers expect quick responses and quotes. Every minute that they are waiting on us, increases the chances of them going...
Position with Precision – Deliver Your Message Using Your CRM
Editors Note: We are excited to welcome Reggie Holmes, Enthuse Creative, LLC as a guest blogger. What do you do to establish your distinct, favorable, and memorable impression in the minds of your prospects and customers? How you position yourself and your...
Enhance your customer’s journey by tracking project workflows with your CRM
When someone mentions the words “project workflow”, what comes to mind? Project management software? Detailed tasks? Building something? All of these answers are correct. As you were thinking of answers, did CRM come to mind? Probably not and the main reason is that...