Four CRM Trends Emerging in 2021
We are halfway through 2021 and we are seeing many changes in the world of sales and marketing that will change how we sell and market moving forward. One area is in the technology of CRM. It doesn’t matter what industry you are in, the trends in the way we use CRM...
Top 4 Pain Points That Produce Follow Up Fatigue
Over the course of the last 18 months, we have written several articles about Follow Up Fatigue. It is a real issue that plagues business owners and salespeople. Some business owners and salespeople do not even realize that they are exhibiting signs of Follow Up...
4 Ways to Show Value to Your Referral Network
As business owners, we are often told that we need to build a referral network. What is a referral network? Well, it is usually a network of individuals and/or organizations that give referrals. For a business owner, the individuals can be customers, vendors, or...
Why Get a CRM – Here are 3 Great Reasons
What is the main reason a business considers a CRM? It is the same reason a business hires a salesperson or increases marketing efforts. The business wants to increase sales and revenue. This is a great reason; however, it is a reason that needs to be broken down in...
The 5 Best Ways to Use Your CRM
If you search “ways to use a CRM”, the results may be overwhelming. There are many ways you can use a CRM. Some tactics may be specific depending on your industry and whether you are B2B or B2C. Other tactics are more general and good for every user. Whatever the...
Why do I need a CRM?
We are living in the age of instant. Instant coffee. Instant news. Instant shopping. Because we live in an instant age, our prospects and customers expect quick responses and quotes. Every minute that they are waiting on us, increases the chances of them going...
Position with Precision – Deliver Your Message Using Your CRM
Editors Note: We are excited to welcome Reggie Holmes, Enthuse Creative, LLC as a guest blogger. What do you do to establish your distinct, favorable, and memorable impression in the minds of your prospects and customers? How you position yourself and your...
Enhance your customer’s journey by tracking project workflows with your CRM
When someone mentions the words “project workflow”, what comes to mind? Project management software? Detailed tasks? Building something? All of these answers are correct. As you were thinking of answers, did CRM come to mind? Probably not and the main reason is that...
B2B Prospecting: Help your team to work together using your CRM
In our last article, we started with a story about Alice, a B2B business owner of a small HVAC company who services commercial properties. She used the data in her CRM to create the ideal prospect profile so she can be more effective in prospecting. Creating the ideal...
B2B Prospecting: Use Your CRM to Create Your Ideal Prospect Profile
This is a story about Alice, a business owner of a small HVAC installation and service company. She works primarily in the B2B space by servicing owners and managers of commercial properties including shopping centers, hospitals, restaurants, and office buildings....
Don’t forget “Relationship” in Customer Relationship Management
Imagine if 50% of your new business came from current clients either directly or by referral? Wouldn’t that be great? More client time, less networking and much less Follow Up Fatigue (FUF). While the frequency of “repeat business” is different by industry, generating...
4 Ways to Prevent and Minimize Sales Pain Points with a CRM
What do you use to track your prospects, communicate about a prospect’s status change and manage your day-to-day tasks? How do you feel when your salespeople don’t update you about a lead’s probability? We all experience obstacles and points of pain as we work to...