Generate New Qualified Leads Using Gated Content
[vc_row][vc_column][vc_column_text]Have you ever filled out a webform to gain access to an ebook or a white paper? If you have, you are gaining access to “Gated Content” in exchange for providing contact information. Gated Content is a technical marketing term that...
Deliver a 1-2 Punch Using Video to Capture Leads in Your CRM
[vc_row][vc_column][vc_column_text]Video is here to stay, and it is only going to evolve. In fact, 87% of marketing professionals use video as a tool to reach customers. Businesses that are not using video as a part of their marketing strategy are missing and losing...
What to Look for in a Videographer to Make Great Sales Videos
[vc_row][vc_column][vc_column_text]Video marketing is something that cannot be ignored. We know that this is the direction that marketing is going. It is necessary for your marketing which is why we share the need to incorporate it into your selling strategy. However,...
Using Video to Tell Your Story: Why You Need to Incorporate Video into Selling Today
[vc_row][vc_column][vc_column_text]Video marketing has been on the rise for several years and it continues to rise. According to Smart Insights, people will spend 100 minutes a day watching online videos in 2021. This is a 19% increase from 2019. The same article says...
Training Your Staff Builds Productivity and Loyalty
[vc_row][vc_column][vc_column_text]It wasn’t too long ago that we gathered in conference rooms and classrooms for corporate training on productivity, software, and team building among other topics. It was a time to step away from the responsibilities for the day and...
Convert More Sales with a CRM that does not Break the Bank
[vc_row][vc_column][vc_column_text]With more and more sales teams moving to a remote sales model permanently, it is no surprise that companies are investing in CRM or re-evaluating the CRM that they have. Companies and business owners want a CRM that can help them...
Building meaningful relationships – How a CRM can help
[vc_row][vc_column][vc_column_text]Relationships are hard work. Whether you are a spouse, parent, teacher, coach, or salesperson, you know that building and maintaining relationships takes effort and sacrifice. You also know that it does not happen overnight. As a...
Overcoming Follow-Up Fatigue in a Remote Environment Using Your CRM
[vc_row][vc_column][vc_column_text]A few months ago, we wrote a series on Follow-Up Fatigue. Talking to sales professionals and business owners recently, we realized that follow-up fatigue is taking a greater toll on people in remote environments. They are “zoomed”...
Fred and Mary: Manage a project well and you will sleep well
[vc_row][vc_column][vc_column_text]As we continue to follow the story of Fred and Mary, we see a common thread. Fred and FBoss are set in their ways. They do not think there is any reason to adopt new technology and think using spreadsheets is the best way to track...
Our Sales Saga of Mary and Fred – To Be or Not to Be a Dinosaur
[vc_row][vc_column][vc_column_text]In our previous blog, A Tale of Two Salespeople, we met Fred and Mary who are both in sales for software-as-a-service (saas) companies. Fred uses spreadsheets to manage leads and contacts. Mary researched CRMs and now uses a CRM to...
A Tale of Two Salespeople
[vc_row][vc_column][vc_column_text]It was the best of sales; it was the worst of sales. As salespeople, we have experienced both extremes. We want to tell you a tale that is common in any industry that involves inside sales. This tale involves two salespeople, Fred...
I wish my sales manager would leave me alone!
[vc_row][vc_column][vc_column_text]In our last blog, we shared a story about a sales manager who needed to learn how to adapt to remote management. We shared recommendations based on that scenario to help sales managers who have had to transition from in-person sales...