How to Build Client Relationships in the New “Normal”
[vc_row][vc_column][vc_column_text]At this very difficult time, nearly all of us are working from home. What can we do to build relationships with prospects, referrers, and clients? The new “normal” opens up many opportunities for relationship building. For many of...
5 Ways to Increase Email Subscriber Engagement
[vc_row][vc_column][vc_column_text]At the moment, we cannot visit our clients or network with our prospects. What can we do to engage our clients and prospects? Email continues to be an extremely effective way for brand awareness and marketing. You can personalize...
5 Tips to Build a Quality Email List from Scratch
[vc_row][vc_column][vc_column_text]Email marketing is an inexpensive way to reach a wide audience provided you have a high-quality email list. Without that list, you are wasting your time. Effective email marketing relies on targeted email lists filled with clients,...
5 Ways to Use Your CRM to Get Referral Customers
It is no secret that B2B companies like referrals. Referrals often make great customers because they are referred by great customers. We recently spoke about building referral sources that produce amazing leads. In this blog, we would like to share 5 ways that you can...
4 Ways to Strengthen Customer Relationships
Over the last few months, we have written several blogs about the sales funnel, qualified leads, and follow up fatigue. Building your client base is hard work, but when you follow proven methods, you are rewarded with great customers. It is also hard work to nurture...
Building Referral Sources that Produce Amazing Leads
As B2B businesses, we all love referrals. Why? The answer is simple. They usually come from qualified sources such as a customer or partner. Referrals already have a level of trust because they trust the referrer. When the referral becomes a customer, they are loyalty...
4 things a small business website must have to convert sales
Your website is the online presence of your brand. It is always the second touchpoint experience for the user. We say second because the experience guides them to your website such as a social media post, a search engine result, a business card, or a conversation with...
Is Your Lead Qualified? Ask these 4 Questions
Getting leads is hard work. Getting qualified leads is even harder work but very rewarding when those leads turn into customers. A few months ago, we wrote a series on Follow Up Fatigue and the importance of a strong sales funnel that attracts qualified leads. Even...
4 Ways to Make Your Marketing Survey Successful
In our last blog, we shared the relevancy of a survey in marketing strategies. We shared the importance of real feedback from real people, positioning yourself as an industry leader, and making better decisions with precise data gathered from the survey. If you missed...
3 Reasons Surveys Are Still Relevant
Recently, we launched a CRM survey to learn more about our industry and collect qualified data. Now before you think of someone like the Survey Ladies episode of the 1990’s cartoon, Animaniacs, we want to share 3 reasons why surveys are still relevant for marketing...
Bottom of the Funnel: How to Close the Sale
Over the last couple of blogs, we have been making our way through the responsibilities of the sales funnel. We have looked at the top of the funnel which is primarily the responsibility of Marketing. We have looked at the middle of the funnel which is shared...
Middle of the Funnel: Getting Qualified Leads to Become New Sales
In the last couple of blogs, we have discussed the marketing and sales funnel, who’s responsibility it is, and a deeper dive into the top of the funnel. Following the sequence of the funnel, we look at the middle of the funnel which is the duel responsibility of...