See How the Top of the Funnel Looks for B2B Companies
Last week, we wrote about the sales funnel and the responsibilities of Marketing and Sales. The sales funnel needs both Marketing and Sales to be successful. In this blog, we are going to take a deeper look at the Top of the Funnel which includes the first two stages...
The Sales Funnel: How to Get Marketing and Sales on the Same Page
Every business has a sales funnel. Some businesses have a very concise funnel with specific stages while other businesses manage their sales funnel loosely. If you were to ask business owners who is responsible, you will probably get mixed answers. Some will say Sales...
Who Is Your Next Target: Your Current Clients, Referrers or Prospects
Last week, we talked about flipping the Sales Funnel upside down so that more selective prospects are attracted to you, generating more sales with less effort. Prospects, however, are only one part of building a durable and sustainable pipeline. Current clients and...
Be Selective and Create Better Leads with an Upside Down Sales Funnel
When we go to business networking events and ask, “who is your audience,” we often here a one-word answer. Everyone! This answer is usually the result of a very ambitious new-to-sales salesperson or an unclear understanding of the company’s target customer. When there...
“Low Hanging Fruit” increases the risk of Follow Up Fatigue
[vc_row][vc_column][vc_column_text]Over the last few weeks, we have talked about a real issue for sales and marketing professionals and that is Follow Up Fatigue. Follow Up Fatigue happens when you spend too much time following up on leads which are not your best...
How to Reduce Follow Up Fatigue
[vc_row][vc_column][vc_column_text]Last week, we shared a common problem that many sales and marketing professionals experience, and that is Follow-Up Fatigue. We also shared a few ways to prevent Follow-Up Fatigue. This week, we dive a little deeper into the use of...
What is Follow-Up Fatigue and What to Do About It
[vc_row][vc_column][vc_column_text]Imagine this. As a salesperson, you collect an average of 20 business contacts per week from business cards, chat files, form leads. If you work 40 weeks out of the year, that is roughly 800 contacts. Now we know that it takes 5-12...
How Google Analytics Dashboards Can Help You Make Better Business Decisions
Google Analytics has been around since November 2005. It changed how we measured website traffic and in the last 14 years, it has evolved tremendously to include tracking Adwords and custom events through Google Tag Manager. On top of this, Google Analytics offers 78...
The Top 3 Social Media Management Platforms that will help you increase engagement and lead generation
Facebook. Twitter. Instagram. YouTube. Pinterest. LinkedIn. Many small businesses are on at least 3 of these platforms. Managing each account can be overwhelming, so social media management platforms were developed to help content managers manage their time and...
Tutorial: Using Facebook Business Manager to manage your pages, ad accounts and those who work on them
There is a very common scenario with small businesses and Facebook. It goes something like this. The small business realizes they need a Facebook page, so they task someone (employee, related, freelancer) to create the page. The individual creates the business page...
3 Ways B2B Companies Can Start Using Social Media Effectively
It is a fact that social media is an effective tool for businesses. You can find many blogs and articles that share strategies on effective social media use, but it seems that most of these publications target B2C companies. You can learn how to curate content that...
Tutorial: Increase Productivity by 50% with Microsoft Word Outline View
Let’s set the tone. You are working on a long RFP and your supervisor asks you to reorder paragraphs in several sections or they ask you to make a change or two throughout the RFP. Scrolling to find the right section and then copy and pasting the paragraphs take time....