Sharing our Five Favorite Blogs of 2018
On behalf of the CCC TEAM, I want to wish you a very happy holiday season and a very happy and healthy New Year. We hope your holiday season is filled with joyous celebrations, family gatherings, new memories, and some good “kick back time”! As we close one year and...
Engage, Relate, Convert – Using a CRM to Make Your Life Easier
Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent....
Incorporate CRM into Your Social Media Strategy
Move over email marketing. Social media has now taken over as the 21st century’s preferred marketing campaign. Studies show that people visit their various social media accounts at least 15 times a day! So, it’s no wonder why many small businesses are embracing social...
Do you have a customer-centric digital marketing strategy?
If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It...
Build customer loyalty and increased revenue using your CRMs email drip campaign
Before we jump right into the explanation of an email drip campaign, you may ask why we are even writing a blog about email marketing at all. After all there is social media, online advertising, peer-to-peer texting, and the list goes on. Is email even still...
More Sales Less Effort
Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The...
Generating New Sales with Existing Clients
I would like to share with you a story that is very common in marketing. Our client, NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past,...
Is My Website Trustworthy?
Your business is built on trust. In this Age of Technology, within the first five seconds, prospective clients go online to "check out your business" by Googling you, looking you up on LinkedIn, Facebook, and Twitter. And, for sure, your website will speak volumes of...
Is My Website Good Enough?
It’s “Key Performance Indicator” (KPI) time! Time for your company’s monthly sales and marketing meeting to update the team’s KPI. You’re thinking that the higher the number of visits is, the happier the bosses will be. After all, increasing inbound traffic means...
How CRM Can Help You Convert Leads
Just as your sales and marketing teams collaborate when trying to secure a prospective client, so should your marketing and sales software. So, for your business to be successful, every department needs to know what works for each other. For example, a marketer...
Building Bridges Between CRM and Social Media
What is social CRM? There are many skeptics out there, but one thing’s for sure. Social CRM is NOT a gimmick. Social CRM simply adds a social scope to the way you view and service your customers and your relationship with them. Why is social CRM important? We’re...
4 Key Components For A Successful CRM Implementation
Are you considering implementing a new CRM system in your business? Before doing so, it’s important to know that a CRM doesn’t just benefit your relationships with customers and prospects. It also supports communication among your team. Regardless of the industry,...