More Sales Less Effort
Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The...
Generating New Sales with Existing Clients
I would like to share with you a story that is very common in marketing. Our client, NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past,...
Is My Website Trustworthy?
Your business is built on trust. In this Age of Technology, within the first five seconds, prospective clients go online to "check out your business" by Googling you, looking you up on LinkedIn, Facebook, and Twitter. And, for sure, your website will speak volumes of...
Is My Website Good Enough?
It’s “Key Performance Indicator” (KPI) time! Time for your company’s monthly sales and marketing meeting to update the team’s KPI. You’re thinking that the higher the number of visits is, the happier the bosses will be. After all, increasing inbound traffic means...
How CRM Can Help You Convert Leads
Just as your sales and marketing teams collaborate when trying to secure a prospective client, so should your marketing and sales software. So, for your business to be successful, every department needs to know what works for each other. For example, a marketer...
Building Bridges Between CRM and Social Media
What is social CRM? There are many skeptics out there, but one thing’s for sure. Social CRM is NOT a gimmick. Social CRM simply adds a social scope to the way you view and service your customers and your relationship with them. Why is social CRM important? We’re...
4 Key Components For A Successful CRM Implementation
Are you considering implementing a new CRM system in your business? Before doing so, it’s important to know that a CRM doesn’t just benefit your relationships with customers and prospects. It also supports communication among your team. Regardless of the industry,...
Why Do Salespeople Need CRM?
Ask any salesperson, and they’ll say that the biggest challenges they face are how to qualify/follow-up on leads and how to prioritize sales activities. Our universal economy buys, sells, and communicates in numerous ways. The competition is everywhere, many with easy...
Selling Smarter With CRM
Would you like to increase your sales without increasing your effort? Sure, but how? The key is to sell smarter, not harder. But most people in sales think that that it takes more work to generate more sales. Not true! CRM is the answer to your questions. Why? Because...
Better Email Campaigns with CRM
Are you bombarded with tons of messages and offers? Do you just DELETE them without reading? Nowadays, it’s tough for marketers to gain customers’ attention since everyone’s in marketing today. There’s social media and blogs, where information can be shared with...
Streamline Your Business With CRM – Part 2
Here are more ideas as to how you can streamline your workflow automation: Sales Process – It makes no sense (and sometimes is geographically impossible) for sales managers to personally meet daily with sales staff. But it DOES make sense to keep them up-to-date with...
Targeting Prospects (Part 2)
In Part 1, we wrote about quality management guru, Dr. Joseph M. Juran, who referenced the 80/20 Rule (Pareto’s Principle), as a useful tool to help business owners prioritize and manage their work focus. He determined that 80% of a company’s business’ revenue comes...