Who Buys a CRM and Why
Why do people decide to get a CRM? There are so many reasons not to get one (i.e., they are a pain to implement) so why do businesses use CRMs? Who You Are? Most of us are in sales regardless of title. Whether you are a business owner, VP of Marketing and Sales, or a...
Follow-Up Is Everything
Follow-up is the 1 factor that can differentiate you from every other salesperson out there. We all know our markets, have refined our value propositions, and use social media so the field is flat. Only hustle or follow-up is left. What Makes Follow-Up a...
What CRM is Right for Me?
How do you choose the right CRM for you? Choose the wrong one and either overpay or be frustrated by your CRM’s limitations. What Do I Need to Know? CRMs come in all sizes, shapes, and prices. Prices range from about $8.00 to $150.00+ per user per month, exclusive of...
What Happens When I Get A Web Lead?
Many companies build comprehensive online marketing strategies to drive traffic to their websites. What happens once the traffic arrives at their doorsteps? How you interact with that web visitor influences whether the visitor becomes a client, a referral source, a...
I Forgot to Follow Up and Lost the Deal
What happens when you say you will follow up but forget? “I wrote it down on the business card,” said one client but “I forgot to follow up.” This is a consistent theme I hear from businesspeople who inquire about CRMs for their sales teams. What’s at stake when you...
Build Referrals to Close More Sales
As business owners, we are told to build referral networks. Why is this important? Effective referral networks produce new sales revenue that, most likely, you would not have gotten on your own. When you are “referred in,” the sales cycle is shorter, and you close...
Increase Your Sales by Segmenting
What can you do to get your prospects to listen to you and buy from you? We get so many irrelevant emails that breaking through the noise is hard. Many marketers send mass mailings, leaving us to delete emails. What can you do to close more sales with less Follow Up...
Sell to Submarkets to Increase Sales
Bob and Bonnie Boone started 3Bs Roofing Company 15 years ago. Over the years, they found a special way to market and sell new roof installations. Bonnie established that “While repair work was good, the real profits are in new roof installations.” The Boone’s set...
What Happens When A Sales Rep Leaves?
What if your salesperson quits and takes all of its contacts and notes on their cell phone upon departure? What do you do to ensure a smooth transition with clients and prospects? It can be difficult when you lose a good salesperson especially if he or she...
How Can I use fewer Apps – I Use Too Many
There is an app for nearly everything. - To-do lists, scheduling, notes, team communications, project management, email marketing, forms, surveys, document signing, and workflows. No wonder everyone gets Follow Up Fatigue. What if ONE APP replaced multiple apps...
How Can I Double My Closing Rate?
Sherry Miller sells janitorial supplies to commercial, residential, and retail property managers as well as to retail clients that have the need for industrial-strength cleaning products. During the past 2 years, sales increased by more than 50% per year and her...
How Can I Follow Up With all my Contacts
A prospect called me recently and said she was overwhelmed by her need to follow up. She had attended 3 networking events that day and met 5 new contacts. In a week, she averaged 10 new contacts. She was frustrated and scared that she would drop the ball on an...