How to reach more customers like your best customers
In our previous article, we asked “What do you know about your best customers to help you attract like-minded customers?” We explored this question, because every business wants more customers like their best customers. The best way to examine the how’s, why’s, when’s...
What do you know about your best customers to help you attract like-minded customers?
Harvey Mackay says “Customers are the reason we open our doors every day and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.” Mr. Mackay is right. Customers keep your business going which is why it...
How do I identify which lead sources are most profitable?
Many businesses have lead sources of a wide variety. Without your lead sources, you would not be in business. The question is, are they good lead sources and which ones are most effective? What is a lead source? A lead source is where a lead hears or learns about your...
3 Questions to Ask so You Can Close Sales Faster
There are several factors in marketing and sales that can cause Follow Up Fatigue such as following up with the wrong people and not having a central location for prospect and client data like a CRM. and following up with the wrong people. Another factor that can...
Managing Sales is complex: Make it easier by answering these questions with your CRM
Whether you are the owner, sales manager, VP of sales, or sales or marketing executive, you want to: Grow business revenue and profits. Meet the needs of your customers. Build a great reputation for quality products and service Make item #3 above your highest priority...
Converting Prospects to Clients and how your CRM makes it easy
Regardless of what you sell, your prospects move through 1 to 4 phases of your sales cycle: Awareness, Interest, Decision, and Action (or Conversion) based on whether they convert to clients or drop out earlier in your sales cycle. At each phase, outreach can be...
6 Reasons Why Your Sales Team Needs a CRM
Leads are coming in through different channels including your website and networking events. You need to increase the number of salespeople in your business so you can manage, nurture, and convert more leads into sales, so you start hiring. As you hire salespeople,...
My sales team meets with too many unqualified leads. What can I do about it?
Picture this: You have 3 salespeople who are following up with every lead. Each salesperson manages its lead follow-ups in its own way, so you do not know which leads are good and which ones are a dead end. Every now and then, your sales team closes a big sale, so you...
To get referrals, give referrals
Referrals are a great lead source. We have shared ways to build on referral sources. If you would like to read those articles, we have them listed below: 3 Ways to Build your Referrals in 2022 Build your Referral Sources and Reduce Follow Up Fatigue 4 Ways to Show...
Two Types of Automation to Make your Upside-Down Funnel More Effective
In an earlier blog, we explain the Upside-Down sales funnel. In a nutshell, a wide-open funnel attracts everyone, qualified or not. An Upside-Down sales funnel narrows the entrance into your sales funnel with a focus on filling the funnel with qualified leads. If you...
4 Reasons X2CRM is Great for Small Businesses
What happens if you do not respond to a prospect and customer in a timely manner? The prospect and customer may look to someone else to meet their need. What happens if you do not tailor your communication to their need? Same thing. They will go to someone who tailors...
Want to get started with segmentation? Start with demographics.
Segmentation is a key component of effective marketing and nurturing customer relationships. It is the way to deliver relevant messaging that meets the needs of specific groups within your audience. According to statistics by Higher Logic and Notify Visitors, 77...