Aug 3, 2021 | CRM, CRM Implementation, Uncategorized
When we hire a new employee – salesperson, administrative assistant, marketing strategist, or accountant – it is our desire as business owners that they become internal brand advocates. Internal brand advocates are excited about their jobs and the products they sell....
Jul 26, 2021 | CRM, Marketing, Uncategorized
Many of our articles are focused on using your CRM to help you get more customers and close sales faster. This article will be no different, although there will be a stronger marketing emphasis. As business owners, you know the importance of identifying your target...
Jul 13, 2021 | CRM, CRM Implementation, Uncategorized
When many business owners hear the word CRM, they think Salesforce, Hubspot or maybe SugarCRM. They also think expensive, and they think the cost of a CRM is unavoidable. We are living in a time when it is necessary for small businesses to use a CRM to manage...
Jul 7, 2021 | Artificial Intelligence, CRM, Uncategorized
We hear big terms like Artificial Intelligence (AI) being used by big CRM companies. They make it sound like AI is a very sophisticated feature that is only available through their expensive CRM platform. For many small businesses, the feature looks awesome, and they...
Jun 28, 2021 | CRM, Uncategorized
The CRM has come a long way since the 1970s when it relied on standalone mainframe systems to produce spreadsheets and lists of customers. Forty-plus years later, the CRM continues to evolve and is a necessity for businesses to manage and nurture prospects and...
Jun 21, 2021 | Branding, CRM, Uncategorized
Editor’s Note: We are excited to welcome Reggie Holmes, Enthuse Creative, LLC as a guest blogger in part two of his blog on brand positioning. In part one, Reggie shows us how to define our brand position. As he dives deeper into brand positioning strategies, we need...
