Jul 13, 2021 | CRM, CRM Implementation, Uncategorized
When many business owners hear the word CRM, they think Salesforce, Hubspot or maybe SugarCRM. They also think expensive, and they think the cost of a CRM is unavoidable. We are living in a time when it is necessary for small businesses to use a CRM to manage...
Jul 7, 2021 | Artificial Intelligence, CRM, Uncategorized
We hear big terms like Artificial Intelligence (AI) being used by big CRM companies. They make it sound like AI is a very sophisticated feature that is only available through their expensive CRM platform. For many small businesses, the feature looks awesome, and they...
Jun 28, 2021 | CRM, Uncategorized
The CRM has come a long way since the 1970s when it relied on standalone mainframe systems to produce spreadsheets and lists of customers. Forty-plus years later, the CRM continues to evolve and is a necessity for businesses to manage and nurture prospects and...
Jun 21, 2021 | Branding, CRM, Uncategorized
Editor’s Note: We are excited to welcome Reggie Holmes, Enthuse Creative, LLC as a guest blogger in part two of his blog on brand positioning. In part one, Reggie shows us how to define our brand position. As he dives deeper into brand positioning strategies, we need...
Jun 15, 2021 | CRM, Uncategorized
We are halfway through 2021 and we are seeing many changes in the world of sales and marketing that will change how we sell and market moving forward. One area is in the technology of CRM. It doesn’t matter what industry you are in, the trends in the way we use CRM...
May 25, 2021 | CRM, CRM Implementation, Uncategorized
What is the main reason a business considers a CRM? It is the same reason a business hires a salesperson or increases marketing efforts. The business wants to increase sales and revenue. This is a great reason; however, it is a reason that needs to be broken down in...
