Mar 9, 2021 | CRM, CRM Implementation, Customer Relationship, Customer's Journey, Uncategorized
Your CRM is a great tool to help you build relationships with prospects and customers. In past blogs, we have learned how to guide prospects through the Buyer’s Journey and to educate your buyer, and build loyalty from a new customer. Your CRM is much more than a...
Feb 16, 2021 | Buyer's Journey, CRM, CRM Implementation, Customer's Journey, Uncategorized
[vc_row][vc_column][vc_column_text]We have all heard the term, Buyer’s Journey. We have also heard the term, Customer’s Journey. Do they mean the same thing? If they are the same, do I pick a term and run with it? If they are not, which “journey” do I build my CRM’s...
Feb 9, 2021 | CRM, Marketing Campaign, Uncategorized, User Experience
[vc_row][vc_column][vc_column_text]Every marketing professional will tell you the importance of Google Analytics, so you can see how people come to your site. It will help you see how long they are on your website, which pages they visit, and some demographic...
Jan 20, 2021 | CRM, Referral Network, Uncategorized
[vc_row][vc_column][vc_column_text]Building your referral network will deliver a steady stream of new business when you target the right referrers and build a 2-way relationship with each one. Your Business Allies can bring you quality leads, through word-of-mouth or...
Jan 12, 2021 | CRM, Uncategorized
[vc_row][vc_column][vc_column_text]When we talk about our audiences in marketing, we usually talk about people that meet the criteria for our ideal customer. We look at buying behavior, need, age, and gender among other characteristics. There is another audience that...
Jan 6, 2021 | CRM, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]Many of us look at the new year as a time to set priorities and goals. We can all relate to the common personal goals such as exercise consistently, eat better, and sleep more. As business owners and leaders, we set priorities and...
