Jul 23, 2024 | CRM
There are many reasons to hate a CRM. See “I Used to Hate CRMs” for examples. Whether you are undisciplined and won’t try or you tried a low-priced CRM, received no support from the vendor, and became frustrated, many reasons exist to be scared of CRMs. What if you...
Jul 10, 2024 | CRM
A well-known statement bears repeating – It takes up to 12 touches to close 80% of the sales in the U.S.A. Follow Up is the Differentiator What is the impact of follow up on sales? While the nature of follow up varies across industries based on your sales cycle,...
Jun 17, 2024 | CRM
Bobbys Socks sells children’s clothes online and in its retail store. It donates 5% of each purchase to charity and sends a special gift to each child after each purchase. Spreadsheets Track Everything Bobby used spreadsheets to track sales, donations, and gift...
Jun 3, 2024 | CRM
What are your customers’ behavior patterns? What customer information do you track and how do you use that data? Customer Behavior Patterns Divide behavior patterns into personal and buying behaviors. Personal ranges from communication methods to interests. Buying...
May 17, 2024 | CRM
Rob Jones was promoted to Sales Manager at Smith Brothers (SB), an electronics distributor. He is SB’s first Sales Manager as Randy Smith managed the sales team previously. Rob faces daily pressures including: Meeting sales targets. Sales team performance. Pipeline...
May 5, 2024 | CRM
How do I know if my client acquisition costs (CAC) are too high? How can I lower my CAC? Client Acquisition Costs What are your client acquisition costs? Two ways to measure CAC are: As a percentage of sales revenue. Per client or customer. Add your marketing and...
