What CRM is Right for Me?

What CRM is Right for Me?

How do you choose the right CRM for you? Choose the wrong one and either overpay or be frustrated by your CRM’s limitations. What Do I Need to Know? CRMs come in all sizes, shapes, and prices. Prices range from about $8.00 to $150.00+ per user per month, exclusive of...
What Happens When I Get A Web Lead?

What Happens When I Get A Web Lead?

Many companies build comprehensive online marketing strategies to drive traffic to their websites. What happens once the traffic arrives at their doorsteps? How you interact with that web visitor influences whether the visitor becomes a client, a referral source, a...
I Forgot to Follow Up and Lost the Deal

I Forgot to Follow Up and Lost the Deal

What happens when you say you will follow up but forget? “I wrote it down on the business card,” said one client but “I forgot to follow up.” This is a consistent theme I hear from businesspeople who inquire about CRMs for their sales teams. What’s at stake when you...
Build Referrals to Close More Sales

Build Referrals to Close More Sales

As business owners, we are told to build referral networks. Why is this important? Effective referral networks produce new sales revenue that, most likely, you would not have gotten on your own. When you are “referred in,” the sales cycle is shorter, and you close...
Increase Your Sales by Segmenting

Increase Your Sales by Segmenting

What can you do to get your prospects to listen to you and buy from you? We get so many irrelevant emails that breaking through the noise is hard. Many marketers send mass mailings, leaving us to delete emails. What can you do to close more sales with less Follow Up...
Sell to Submarkets to Increase Sales

Sell to Submarkets to Increase Sales

Bob and Bonnie Boone started 3Bs Roofing Company 15 years ago. Over the years, they found a special way to market and sell new roof installations. Bonnie established that “While repair work was good, the real profits are in new roof installations.” The Boone’s set...