Jan 26, 2021 | Inbound Marketing, Referral Network, Uncategorized
[vc_row][vc_column][vc_column_text]When a customer, referral source, or friend refers friends, family, and acquaintances to your business, you are almost guaranteed a new quality customer. How you treat your referral source after their initial referral will determine...
Oct 13, 2020 | CRM, Inbound Marketing, Marketing Campaign, Uncategorized
[vc_row][vc_column][vc_column_text]Have you ever filled out a webform to gain access to an ebook or a white paper? If you have, you are gaining access to “Gated Content” in exchange for providing contact information. Gated Content is a technical marketing term that...
Apr 21, 2020 | Inbound Marketing, Sales, Uncategorized
It wasn’t too long ago that we were meeting with clients for coffee at Starbucks or going to in-person networking events, but that has changed. Let’s look at what the future holds. It is time to move forward by rethinking and adapting our sales process and strategy...
Mar 10, 2020 | Email, Inbound Marketing, Uncategorized
[vc_row][vc_column][vc_column_text]Email marketing is an inexpensive way to reach a wide audience provided you have a high-quality email list. Without that list, you are wasting your time. Effective email marketing relies on targeted email lists filled with clients,...
Feb 11, 2020 | Inbound Marketing, Marketing Campaign, Sales, Uncategorized
Your website is the online presence of your brand. It is always the second touchpoint experience for the user. We say second because the experience guides them to your website such as a social media post, a search engine result, a business card, or a conversation with...
Feb 4, 2020 | Inbound Marketing, Sales, Uncategorized
Getting leads is hard work. Getting qualified leads is even harder work but very rewarding when those leads turn into customers. A few months ago, we wrote a series on Follow Up Fatigue and the importance of a strong sales funnel that attracts qualified leads. Even...
