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Lead magnets are valuable offers that attract the right people, capture their contact information, and lead them to purchase. Concurrently, you get to see who the real prospects are! Core Magnet Principles Strong magnets: Offer specific value...
For professional service companies like Edemco, a team of six, including three sales reps, the decision to implement a CRM wasn’t taken lightly, said Edith Demona, Edemco’s owner. Edemco’s team felt growing pains as it managed client service, marketing, and sales. ...
Your personal touch is the reason buyers buy from you. As a seller of goods or services, connecting personally with your buyer builds the relationship needed to increase sales conversions. Personal Touch Obstacles Hurdles that reduce personalized...
At Executive Management (EM), a consulting company of 10, the pressure to keep sales running smoothly is overwhelming. Edith Myers owns EM and will tell you, “Selling consulting services isn’t a walk in the park.” Edith and 3 sales reps feel the pressures from...
As a business owner or VP of Sales, prospect follow up is a constant pressure. Many sales teams are overwhelmed and lack sales processes to lead prospects to buy. Often, business owners and sales teams use spreadsheets, phones, and sticky notes to manage and...
More Sales, Less Risk – Sounds like a TV commercial! Roberts Public Relations found itself in a tough spot: sales had declined for two years straight. Robert, the owner, and two sales reps juggled marketing and sales tasks, without formal processes. The Struggles...
