Oct 12, 2021 | Branding, CRM Implementation, Uncategorized
If you have a CRM, there is a good chance that you use it for marketing management. Attracting new customers and nurturing existing customers is your focus and common strategies include email campaigns, newsletters, and lead generation forms. Each serves a different...
Sep 28, 2021 | CRM Implementation, Customer Relationship, Customer's Journey, Uncategorized
If you do a Google search on attracting new customers, you will find article after article with strategies to do so. Strategies can include lead-generation landing pages and contact forms on your website or email drip campaigns to nurture them from consideration to...
Aug 17, 2021 | CRM Implementation, Follow Up Fatigue, Uncategorized
When something is not built or implemented correctly, it causes unnecessary stress for the end-user. It could be a vehicle with faulty mechanics, a website with outdated code, or a house that was built using shortcuts. A CRM is no different. When the implementation is...
Aug 9, 2021 | CRM Implementation, Uncategorized
As business owners we are always considering software, whether it is new or just an upgrade. We find something that we believe will help our business grow, so we jump on board. We get excited. We get everyone else in our business excited. Shortly after the...
Aug 3, 2021 | CRM, CRM Implementation, Uncategorized
When we hire a new employee – salesperson, administrative assistant, marketing strategist, or accountant – it is our desire as business owners that they become internal brand advocates. Internal brand advocates are excited about their jobs and the products they sell....
Jul 13, 2021 | CRM, CRM Implementation, Uncategorized
When many business owners hear the word CRM, they think Salesforce, Hubspot or maybe SugarCRM. They also think expensive, and they think the cost of a CRM is unavoidable. We are living in a time when it is necessary for small businesses to use a CRM to manage...
