Dec 4, 2018 | CRM, Inbound Marketing, Sales, Uncategorized
Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent....
Jun 18, 2018 | Inbound Marketing, Uncategorized
It’s “Key Performance Indicator” (KPI) time! Time for your company’s monthly sales and marketing meeting to update the team’s KPI. You’re thinking that the higher the number of visits is, the happier the bosses will be. After all, increasing inbound traffic means...
Sep 12, 2017 | Inbound Marketing, Marketing Campaign, Sales, Uncategorized
In Part 1, we wrote about quality management guru, Dr. Joseph M. Juran, who referenced the 80/20 Rule (Pareto’s Principle), as a useful tool to help business owners prioritize and manage their work focus. He determined that 80% of a company’s business’ revenue comes...
Aug 21, 2017 | Inbound Marketing, Marketing Campaign, Sales, Uncategorized
In the late 1800s, Italian economist Vilfredo Pareto developed a scientific plan that described the unequal distribution of wealth in his country. He noticed that 20% of the people accounted for 80% of the wealth. In the late 1940s, quality management guru, Dr. Joseph...
