Feb 11, 2020 | Inbound Marketing, Marketing Campaign, Sales, Uncategorized
Your website is the online presence of your brand. It is always the second touchpoint experience for the user. We say second because the experience guides them to your website such as a social media post, a search engine result, a business card, or a conversation with...
Feb 4, 2020 | Inbound Marketing, Sales, Uncategorized
Getting leads is hard work. Getting qualified leads is even harder work but very rewarding when those leads turn into customers. A few months ago, we wrote a series on Follow Up Fatigue and the importance of a strong sales funnel that attracts qualified leads. Even...
Jan 28, 2020 | Marketing Campaign, Uncategorized
In our last blog, we shared the relevancy of a survey in marketing strategies. We shared the importance of real feedback from real people, positioning yourself as an industry leader, and making better decisions with precise data gathered from the survey. If you missed...
Jan 21, 2020 | Marketing Campaign, Uncategorized
Recently, we launched a CRM survey to learn more about our industry and collect qualified data. Now before you think of someone like the Survey Ladies episode of the 1990’s cartoon, Animaniacs, we want to share 3 reasons why surveys are still relevant for marketing...
Jan 7, 2020 | Sales, Uncategorized
Over the last couple of blogs, we have been making our way through the responsibilities of the sales funnel. We have looked at the top of the funnel which is primarily the responsibility of Marketing. We have looked at the middle of the funnel which is shared...
Dec 17, 2019 | Inbound Marketing, Sales, Uncategorized
In the last couple of blogs, we have discussed the marketing and sales funnel, who’s responsibility it is, and a deeper dive into the top of the funnel. Following the sequence of the funnel, we look at the middle of the funnel which is the duel responsibility of...
