Dec 10, 2019 | Inbound Marketing, Sales, Uncategorized
Last week, we wrote about the sales funnel and the responsibilities of Marketing and Sales. The sales funnel needs both Marketing and Sales to be successful. In this blog, we are going to take a deeper look at the Top of the Funnel which includes the first two stages...
Dec 4, 2019 | Inbound Marketing, Marketing Campaign, Sales, Uncategorized
Every business has a sales funnel. Some businesses have a very concise funnel with specific stages while other businesses manage their sales funnel loosely. If you were to ask business owners who is responsible, you will probably get mixed answers. Some will say Sales...
Nov 19, 2019 | Inbound Marketing, Sales, Uncategorized
Last week, we talked about flipping the Sales Funnel upside down so that more selective prospects are attracted to you, generating more sales with less effort. Prospects, however, are only one part of building a durable and sustainable pipeline. Current clients and...
Nov 12, 2019 | Inbound Marketing, Sales, Uncategorized
When we go to business networking events and ask, “who is your audience,” we often here a one-word answer. Everyone! This answer is usually the result of a very ambitious new-to-sales salesperson or an unclear understanding of the company’s target customer. When there...
Nov 5, 2019 | Follow Up Fatigue, Marketing Automation, Sales, Uncategorized
[vc_row][vc_column][vc_column_text]Over the last few weeks, we have talked about a real issue for sales and marketing professionals and that is Follow Up Fatigue. Follow Up Fatigue happens when you spend too much time following up on leads which are not your best...
Oct 30, 2019 | CRM, Follow Up Fatigue, Sales, Uncategorized
[vc_row][vc_column][vc_column_text]Last week, we shared a common problem that many sales and marketing professionals experience, and that is Follow-Up Fatigue. We also shared a few ways to prevent Follow-Up Fatigue. This week, we dive a little deeper into the use of...
