Sharing our Five Favorite Blogs of 2018
On behalf of the CCC TEAM, I want to wish you a very happy holiday season and a very happy and healthy New Year. We hope your holiday season is filled with joyous celebrations, family gatherings, new memories, and some good “kick back time”!
As we close one year and begin the next, we reflect on our achievements and upon the future.
For business people, reflection often centers around performance, sales, and success. As you reflect on the past year and begin 2019, we want to share 5 of our blogs from 2018. We offer them to you and hope they will be helpful as you think about the New Year.
1. More Sales Less Effort
Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey.
2. Generate Sales with Existing Clients
Spending time with clients is a good strategy and clients are a great source of new business so how do you use your CRM to enhance your client relationships?
3. Do You Have a Customer-Centric Digital Marketing Strategy?
It is important to have the customer-centric mindset in your business. We want to share ways to foster your organization’s digital marketing mindset.
4. Engage, Relate, Convert – Using a CRM to Make Your Life Easier
We all share the same goals for customer satisfaction, business efficiency and revenue growth. A good CRM is the key tool to making sure you achieve these important goals. Save time and money and use your CRM to propel you into 2019.
5. Three Tips to Prevent a Marketing Drought
Once a business enters a drought, it can be difficult to flourish again. Here are 4 tips to keep your business flourishing and prevent a drought.
We are grateful for our clients and friends and for the many relationships we have built during 2018. We really cherish our relationships and believe that we serve our clients best by adding value to each relationship.
Our goal is to help you make 2019 the best year ever. To that end, we make the following offer – Schedule a free consultation and let’s talk marketing, CRM, and Web strategies. I’ll make the investment in you for sure. CLICK HERE to schedule your free consultation.
When you stack magnets, their power is exponential.
Stacking Magnets
Think about your best clients and what actions they took when first buying from you. Build magnets based on these actions. Here are examples of how to stack magnets:
Fractional CFO Service Company
- TOFU – Cash-Flow Forecast Template for Founders.
- MOFU – 3-part email class on “Scaling from 500K to 5M using videos.
- BOFU – Free 30-minute “Financial Check” with a 90-day pilot option.
. Residential HVAC / Plumbing Contractor
- TOFU – Seasonal Maintenance Checklist to Avoid Breakdowns
- MOFU – Educational videos on “What To Check Before Calling For Help.
- BOFU – Free home system inspection plus a discount on annual plans.
Specialty Retailer or E-Commerce Shop
- TOFU – “Find Your Perfect Product Style” quiz with personalized recommendations and a small first-order discount.
- MOFU – How-To Guides, Lookbooks, and Comparisons
- BOFU – Limited-time starter kit, cart-abandonment coupons, and free shipping.
This “magnet stack” approach—clear value at each stage, linked to your core offer—will pull the right prospects from curiosity to commitment.
Getting it Done
Apex Advisory Group, a professional services firm, had four sales reps plus the owner selling and servicing clients, but deals were inconsistent and follow-up was ad-hoc.
Apex engaged CCC, www.cccsolutions.com, to help build their sustainable sales pipeline. The team focused on the ideal client’s journey, selected magnets, and created a sales process to manage prospects. The magnets were:
- TOFU – Risk and Readiness Checklist.
- MOFU – Quarterly Webinars and Case Studies
- BOFU – Business Circle Invitation
CCC set up X2CRM to segment, track, and reach prospects and remind salespeople to follow up. At every stage, the CRM captured new information and responded based on specific prospect actions.
Apex Today
Apex now has a repeatable sales engine: Their magnets consistently attract new prospects, X2CRM nurtures and scores them, and the sales team focuses its energy on the best opportunities.
With CCC Solutions guiding strategy and configuration, Apex built a sustainable, measurable pipeline that increased sales while reducing the chaos of manual follow-up.
