Oct 26, 2021 | Branding, CRM, CRM dashboard, Uncategorized
In the last two articles, we shared ways you can use your CRM to manage your brand message and your brand assets. A consistent brand message and up-to-date assets are key factors in company growth and customer loyalty. As important as the first two are, there is a...
Oct 19, 2021 | Branding, CRM, Uncategorized
Managing your brand from reputation to assets can be challenging, especially when you are a business owner and you do not have a dedicated brand manager. In our last article, we talked about the challenges and introduced the first way you can manage your brand with...
Oct 5, 2021 | CRM, Customer Acquisition Costs
Whether you are a B2B or B2C business, you need customers to make your business profitable. B2B and B2C businesses may acquire and nurture differently, however, both have Customer Acquisition Costs (CAC). What is CAC? CAC is the cost of acquiring a new customer. Costs...
Sep 20, 2021 | Buyer's Journey, CRM, Uncategorized
Why do people contact you? They contact you because you offer a solution to their need. Your solution could be an insurance policy, lawn care maintenance, accounting services, or supplying materials like metal or wood. Whatever it is, your website, emails, or...
Sep 14, 2021 | CRM, Follow Up Fatigue, Uncategorized
Benjamin Franklin wrote, “Remember that time is money.”, in his essay, Advice to a Young Tradesman. Although he was referring to sitting laziness, this aphorism is also true in sales. When you are following up with sales leads, time is money. If you close a sale, the...
Sep 8, 2021 | CRM, Follow Up Fatigue, Uncategorized
All tasks have one thing in common. They need to get done. This is especially true for businesses because an incomplete task can result in a lost sale or customer. In fact, most of our tasks are related to customers including follow up with an inquiry, updating...
