Jun 28, 2021 | CRM, Uncategorized
The CRM has come a long way since the 1970s when it relied on standalone mainframe systems to produce spreadsheets and lists of customers. Forty-plus years later, the CRM continues to evolve and is a necessity for businesses to manage and nurture prospects and...
Jun 21, 2021 | Branding, CRM, Uncategorized
Editor’s Note: We are excited to welcome Reggie Holmes, Enthuse Creative, LLC as a guest blogger in part two of his blog on brand positioning. In part one, Reggie shows us how to define our brand position. As he dives deeper into brand positioning strategies, we need...
Jun 15, 2021 | CRM, Uncategorized
We are halfway through 2021 and we are seeing many changes in the world of sales and marketing that will change how we sell and market moving forward. One area is in the technology of CRM. It doesn’t matter what industry you are in, the trends in the way we use CRM...
May 25, 2021 | CRM, CRM Implementation, Uncategorized
What is the main reason a business considers a CRM? It is the same reason a business hires a salesperson or increases marketing efforts. The business wants to increase sales and revenue. This is a great reason; however, it is a reason that needs to be broken down in...
May 18, 2021 | CRM, CRM Implementation, Uncategorized
If you search “ways to use a CRM”, the results may be overwhelming. There are many ways you can use a CRM. Some tactics may be specific depending on your industry and whether you are B2B or B2C. Other tactics are more general and good for every user. Whatever the...
May 11, 2021 | CRM, CRM Implementation, Uncategorized
We are living in the age of instant. Instant coffee. Instant news. Instant shopping. Because we live in an instant age, our prospects and customers expect quick responses and quotes. Every minute that they are waiting on us, increases the chances of them going...
