Feb 9, 2021 | CRM, Marketing Campaign, Uncategorized, User Experience
[vc_row][vc_column][vc_column_text]Every marketing professional will tell you the importance of Google Analytics, so you can see how people come to your site. It will help you see how long they are on your website, which pages they visit, and some demographic...
Jan 20, 2021 | CRM, Referral Network, Uncategorized
[vc_row][vc_column][vc_column_text]Building your referral network will deliver a steady stream of new business when you target the right referrers and build a 2-way relationship with each one. Your Business Allies can bring you quality leads, through word-of-mouth or...
Jan 12, 2021 | CRM, Uncategorized
[vc_row][vc_column][vc_column_text]When we talk about our audiences in marketing, we usually talk about people that meet the criteria for our ideal customer. We look at buying behavior, need, age, and gender among other characteristics. There is another audience that...
Jan 6, 2021 | CRM, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]Many of us look at the new year as a time to set priorities and goals. We can all relate to the common personal goals such as exercise consistently, eat better, and sleep more. As business owners and leaders, we set priorities and...
Dec 15, 2020 | CRM, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]We live in an age of “instant”. Whether is checking social media while waiting for coffee at Starbucks or answering an email on a commercial break during a football game, we are accustomed to responding at a moment’s notice. This is...
Dec 8, 2020 | CRM, CRM dashboard, CRM Implementation, Follow Up Fatigue, Uncategorized
[vc_row][vc_column][vc_column_text]We all seek to increase sales or, in some cases, to increase donations and memberships. If this is your goal, then what you measure will determine your level of success. When you look at what drives your success, you are likely to...
