Dec 4, 2018 | CRM, Inbound Marketing, Sales, Uncategorized
Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent....
Nov 28, 2018 | CRM, Social Media, Uncategorized
Move over email marketing. Social media has now taken over as the 21st century’s preferred marketing campaign. Studies show that people visit their various social media accounts at least 15 times a day! So, it’s no wonder why many small businesses are embracing social...
Nov 20, 2018 | CRM, Marketing Campaign, Uncategorized
If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It...
Nov 7, 2018 | CRM, Email, Marketing Automation, Uncategorized
Before we jump right into the explanation of an email drip campaign, you may ask why we are even writing a blog about email marketing at all. After all there is social media, online advertising, peer-to-peer texting, and the list goes on. Is email even still...
Nov 7, 2018 | CRM, Marketing Automation, Sales, Uncategorized
Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The...
Oct 23, 2018 | CRM, Sales, Uncategorized
I would like to share with you a story that is very common in marketing. Our client, NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past,...
