Nov 20, 2018 | CRM, Marketing Campaign, Uncategorized
If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It...
Nov 7, 2018 | CRM, Email, Marketing Automation, Uncategorized
Before we jump right into the explanation of an email drip campaign, you may ask why we are even writing a blog about email marketing at all. After all there is social media, online advertising, peer-to-peer texting, and the list goes on. Is email even still...
Nov 7, 2018 | CRM, Marketing Automation, Sales, Uncategorized
Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The...
Oct 23, 2018 | CRM, Sales, Uncategorized
I would like to share with you a story that is very common in marketing. Our client, NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past,...
May 21, 2018 | CRM, Marketing Campaign, Sales, Uncategorized
Just as your sales and marketing teams collaborate when trying to secure a prospective client, so should your marketing and sales software. So, for your business to be successful, every department needs to know what works for each other. For example, a marketer...
Mar 28, 2018 | CRM, Social Media, Uncategorized
What is social CRM? There are many skeptics out there, but one thing’s for sure. Social CRM is NOT a gimmick. Social CRM simply adds a social scope to the way you view and service your customers and your relationship with them. Why is social CRM important? We’re...
