Common Interests Lead to Sales – Part 2

Common Interests Lead to Sales – Part 2

In our last blog, we highlighted the best opening question to ask when meeting someone for the first time at a business event. That first impression is lasting so your “opening line” is paramount. Why Buy From You? Tough question! What differentiates you from your...
Common Interests Lead to Sales

Common Interests Lead to Sales

What is your opening question when you meet someone for the first time at a business networking event? Is it: What do you do for a living? What do you like to do when you are not working? Question two gets big smiles and bright eyes! Question one gets short answers....
Help…I am Drowning in Salespeople Follow-Up!

Help…I am Drowning in Salespeople Follow-Up!

Imagine a company with 5 salespeople that doesn’t have a CRM system. It’s like running a business with your hands tied behind your back.   Mary and Pat Dealmaker have owned 2Ds Business Brokerage (2D) for 5 years. Three years ago, they hired 2...
I’ve Been Promoted to VP of Sales – Now What?

I’ve Been Promoted to VP of Sales – Now What?

Ellie Dimond was promoted to Vice President of Sales for ZANO Products, a distributor of plasticware to retailers. Previously, ZANO’s owner, Michael Zanowitz (MZ), ran sales and was old school. Ellie asked to make changes and MZ said, “Tell me what you need, and I...
Managing the Sales Team

Managing the Sales Team

As a business owner or VP of Sales, what are the best ways to stay on top of your sales team and pipeline without micromanaging? An effective sales team means:   You don’t have to make all the sales. You have to lead. You have to provide tools to make the...
What Happens When Marketing and Sales Don’t Talk

What Happens When Marketing and Sales Don’t Talk

What happens when marketing and sales don’t talk?   Salespeople spend time with the wrong prospects. The wrong prospects clog the sales funnel. Everyone blames everyone else.   Sales decline when marketing and sales don’t talk.    Getting Marketing and...