Mar 3, 2020 | CRM, Marketing Campaign, Referral Network, Sales, Uncategorized
It is no secret that B2B companies like referrals. Referrals often make great customers because they are referred by great customers. We recently spoke about building referral sources that produce amazing leads. In this blog, we would like to share 5 ways that you can...
Feb 25, 2020 | Customer Relationship, Sales, Uncategorized
Over the last few months, we have written several blogs about the sales funnel, qualified leads, and follow up fatigue. Building your client base is hard work, but when you follow proven methods, you are rewarded with great customers. It is also hard work to nurture...
Feb 18, 2020 | Marketing Campaign, Sales, Uncategorized
As B2B businesses, we all love referrals. Why? The answer is simple. They usually come from qualified sources such as a customer or partner. Referrals already have a level of trust because they trust the referrer. When the referral becomes a customer, they are loyalty...
Feb 11, 2020 | Inbound Marketing, Marketing Campaign, Sales, Uncategorized
Your website is the online presence of your brand. It is always the second touchpoint experience for the user. We say second because the experience guides them to your website such as a social media post, a search engine result, a business card, or a conversation with...
Feb 4, 2020 | Inbound Marketing, Sales, Uncategorized
Getting leads is hard work. Getting qualified leads is even harder work but very rewarding when those leads turn into customers. A few months ago, we wrote a series on Follow Up Fatigue and the importance of a strong sales funnel that attracts qualified leads. Even...
Jan 7, 2020 | Sales, Uncategorized
Over the last couple of blogs, we have been making our way through the responsibilities of the sales funnel. We have looked at the top of the funnel which is primarily the responsibility of Marketing. We have looked at the middle of the funnel which is shared...
