May 14, 2019 | CRM, Sales, Uncategorized
The sales funnel is a great visual to help us understand where a prospective customer is in the sales process. What happens to your prospect as it moves through your funnel will determine if that prospect becomes a new client or gets stuck in the funnel’s middle due...
Mar 5, 2019 | CRM, Inbound Marketing, Sales, Uncategorized
Email marketing is dead. Email marketing is NOT dead. Email marketing is dead. Email marketing is NOT dead. Every few months, new studies are releasing supporting both sides of the coin. The fact is, email marketing is NOT dead. Instead of going in circles with the...
Feb 5, 2019 | CRM, Marketing Automation, Sales, Uncategorized
Your CRM should be your company’s greatest sales asset, but, in reality, it is often treated as an annoying technology platform that salespeople, project managers, and many other employees are required to use. Why is that? Why do employees not take it seriously? It...
Jan 8, 2019 | CRM, Sales, Uncategorized
As much as we enjoyed the holidays and ringing in the new year, it is time to get back to business…literally. We hope that you are anticipating success and growth in 2019 with your business. Effective marketing and selling are keys to growth and benefitting from your...
Dec 4, 2018 | CRM, Inbound Marketing, Sales, Uncategorized
Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent....
Nov 7, 2018 | CRM, Marketing Automation, Sales, Uncategorized
Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The...
